Solutions for a sustainable future

Mora Associates advises clients and develops projects for own account

Tech and energy transition

Mora Associates is a holding company, advisory and project management firm with focus on energy transition and sustainable mobility

Areas of expertise

  • Electric mobility

    Charging solutions for electric vehicles

  • Clean power generation

    Wind, solar, geothermal, biomass

  • Artificial intelligence

    AI-enabled processes to serve the energy transition

  • Energy storage

    Batteries, stationary storage solutions, grid integration

  • Sustainable development strategies

    Energy efficiency, carbon capture and removal

  • Financial services

    Financial processes to support the energy transition

Our actions

We work with clients to develop innovative projects that serve a sustainable future

  • Innovation

    We team up with partners to create new business models, launch innovative projects and set up new ventures

  • Advisory

    We advise companies in establishing innovative strategies around new technologies and new business models

  • Consulting

    We offer consulting services on transactions by identifying projects and targets and building business plans

Our own projects

We have been carrying out entrepreneurial projects for 20 years in the field of energy transition, especially electric mobility and renewable energy

A few milestones over the years

  • 2006

    Arnaud Mora establishes Mora Associates Ltd in London

  • 2007

    Mora Associates assists cleantech projects for combined heat and power

  • 2008

    Mora Associates advises a major European utility in developing deep geothermal projects

  • 2009

    Mora Associates develops wind parks in Brazil in partnership with a major public works company

  • 2010

    Mora Associates creates Freshmile as both an electric mobility operator and a virtual power plant

  • 2011

    Freshmile secures funding to demonstrate the feasibility of aggregating fleets of EV batteries and enters the start-up incubator Semia / Quest for change

  • 2013

    Freshmile takes part in Alpstore, a research project on distributed energy storage funded by the European Union and launched in 7 European countries with 19 partners

  • 2014

    Freshmile develops software to operate charging stations and pioneers QR-Code payment for EV drivers

  • 2015

    Freshmile launches operations and services for both public and private charging station owners

  • 2016

    Freshmile secures the investment from Groupe Caisse des Dépôts in its Series A funding round

  • 2017

    Freshmile becomes the leading charging point operator in France

  • 2019

    Freshmile consistently delivers 100% year-on-year growth

  • 2021

    Rexel (Euronext: RXL) acquires 100% of Freshmile from Mora Associates and Caisse des Dépôts after a successful sales process

  • 2023

    Mora Associates’s holding arm invest in RDS, a medtech startup company specialised in remote patient monitoring

  • 2024

    Mora Associates invests in IoTecha Corp., a US company and global leader in the field of V2G bidirectional charging

  • 2025

    Mora Associates invests in the seed round of Electric Oasis, a solution to roll out charging stations without civil works

  • 2025

    Arnaud Mora co-founds CO-OP ev, a co-operative B2B service for EV charging