At a glance

Mora Associates is a holding company, advisory and project-management firm specialised in clean energy, clean technologies, electric mobility and sustainable development. Mora Associates advises clients and develops projects for own account.

Areas of expertise

  • Clean power generation (wind, solar, geothermal, biomass)
  • Energy storage and smart grids
  • Electric mobility

Own projects

  • In 2009, Mora Associates starts developing wind parks in Brazil.
  • In 2010, Mora Associates creates Freshmile in Strasbourg, France — an electric mobility operator and load aggregator.
  • In 2011, Freshmile starts the “Alsace Auto 2.0” project in Strasbourg, demonstrating the technical feasibility of aggregating a fleet of batteries in electric vehicles.
  • In 2012, Freshmile takes part in Alpstore — a research project on distributed energy storage funded by the European Union and launched in 7 European countries with 19 partners.
  • In 2013, Freshmile is the recipient of several innovation awards.
  • In 2014, Freshmile launches a mobility tracker mobile application, available for iPhone and Android.
  • In 2014, Freshmile starts marketing the Freshmile Charge service, an all-in-one solution for EV charging stations.
  • In 2014, Mora Associates acquires the BAL Biogas brand in Germany to address the biogas market in France.
  • In 2015, Freshmile launches a fully-fledged charging service for electric vehicles, complete with an end-client mobile application for iPhone and Android.
  • In 2016, the group Caisse des dépôts co-invested with Freshmile to create Freshmile Services, a subsidiary that sells and operates the charging services for electric vehicles developed by Freshmile. Caisse des dépôts is France’s largest institutional investor. With this deal, Freshmile acquires long-term financial stability to keep developing on the fast-growing market of electric mobility.
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